The Salty Soul Surf Company logo captures a laid-back, coastal energy through a blend of retro-inspired typography and minimalist illustration. The hand-drawn seashell icon symbolizes authenticity, freedom, and a natural connection to the ocean—key values of the brand’s surf culture identity.
A playful yet refined serif typeface gives the wordmark a sun-soaked, nostalgic character reminiscent of vintage surf aesthetics, while maintaining modern legibility. The rounded circular layout in the alternate logo version provides versatility for merchandise and branding applications.
The soft pastel color palette of seafoam and sky blue evokes calmness and coastal freshness, reinforcing the brand’s approachable and free-spirited vibe. The result is a versatile, beach-inspired identity that feels organic, timeless, and true to the surf lifestyle.
