Ripple Coffee Co.

Capstone Brand Identity & Gallery Show

Ripple Coffee Co.

2025 Senior Capstone Brand Identity Project

Ripple Coffee Co. is a startup coffee shop specializing in non-dairy milk options for those with digestive sensitivities.

The company aims to fill the void in the coffee market for people who value better quality ingredients and see the injustice of paying extra for non-dairy milks.

What is this project/brand?

Ripple Coffee Co. is my 2025 senior capstone project, and showcases the skills needed to build and market a brand across various platforms.

My work is a culmination of building a unified brand identity that is purposeful and harmonious.
Brand design is about defining the company’s audience and vision and ensuring consistency across an array of platforms to create a recognizable identity.
Ripple Coffee Co. is distinct with its desire to combine good and affordable taste with mindful ingredients for coffee lovers everywhere.
September 2024 - brainstorm & initial logo sketching
October - December 2024 - finalized logo, design menu, brand identity guide, punch cards & other print materials
January - February 2025 - finalize and order print pieces, design merchandise
March - website layout, establish Instagram page & order merchandise
April 2025 - publish website, update Instagram page & install gallery show
May 2025 - gallery show
- Adobe Illustrator, Photoshop & InDesign
- Digital Photography edited in Adobe Lightroom
- Website framework laid out in Figma and developed in Framer
- Merchandise created using Glowforge, vinyl, heat transfers, sticker prints & paper die-cuts

Print Pieces

menu front
menu back
promo poster
loyalty punch card
spring menu

Our social media presence is a critical part of our brand identity and connection to customers. The community is a vital part of our mission to serve better coffee paired with ingredients.

We engage frequently across multiple platforms and prioritize photography that showcases our delicious products and engages our audience.

Social Media

Senior Art Thesis Exhibition 2025

University of Lynchburg Art Department

Design by Abi Monteclaro

Thanks to all the students, faculty, and staff who made this wonderful show happen!

*This show included work by Maren Howard, Andrew Gibson, Rebecca Terry, Jordan Farmer, Lacey Garner, Lily Bath Norris, Hannah Jefferys, Riley Winefordner & Abi Monteclaro.